Which fast-food chain's loyalty program was the first in the industry to surpass 20 million active users and generate over $20 billion in system-wide sales through its mobile app?

Customer loyalty programs have become essential marketing tools in the food industry, with restaurants and food brands offering various rewards to keep customers coming back. These programs not only boost repeat business but also provide valuable customer data for targeted marketing. Test your knowledge about one of the most successful food loyalty programs that revolutionized the industry!

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