Which government anti-smoking campaign was revolutionary for its targeted market segmentation approach, focusing specifically on teen demographics with edgy, youth-oriented messaging?

In the world of politics and government, effective brand positioning can make or break public support for policies and initiatives. This trivia tests your knowledge about a famous government campaign that revolutionized public health messaging through strategic positioning and market segmentation. How well do you know this landmark case of government retail marketing?

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truth® campaign (launched 1999)
Tips From Former Smokers (launched 2012)
Real Cost campaign (launched 2014)
Great American Smokeout (launched 1976)