Which retailer pioneered the 'drop culture' retail strategy that was later adopted by numerous pop culture brands, creating limited-time product releases that generate massive hype and lines?

The retail landscape has been dramatically transformed by pop culture phenomena over the years. From merchandise empires built around beloved franchises to innovative store experiences that blur the line between shopping and entertainment, pop culture has been a driving force behind many retail innovations. Test your knowledge about how the worlds of pop culture and retail have collided to create revolutionary shopping experiences and trends.

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Supreme
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Forever 21