Which significant design change was made to the Penguin Books logo in 1962 by designer Germano Facetti that revolutionized the brand's visual identity?

The publishing industry has created some of the most recognizable product branding in history. Among these, Penguin Books stands out for its distinctive logo that has become synonymous with quality literature. This poll tests your knowledge about this famous publishing brand's logo evolution and its significance in arts and literature marketing. How well do you know the story behind one of publishing's most iconic product designs?

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The introduction of the horizontal tri-band color system (orange for fiction, blue for non-fiction, etc.) that would become the publisher's signature look
The transformation of the penguin from a realistic illustration to the minimalist black and white symbol we know today
Adding a circle around the penguin, creating the medallion design that appeared on all covers
The addition of the publisher's name in Gill Sans font below the penguin, replacing the previous cursive typography