Which major gaming company launched a retail innovation lab called 'Reality Labs' focused on merging AR/VR shopping experiences with traditional gaming environments?

The gaming industry is revolutionizing retail experiences through innovative technologies and immersive environments. As virtual worlds become more sophisticated, gaming companies are pioneering new approaches to product design, customer experience, and brand engagement. Test your knowledge about cutting-edge retail innovation labs in the gaming sector and how they're reshaping the shopping experience in both physical and digital realms.

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