Which major beverage company turned the traditional Finnish practice of 'avanto' (ice hole swimming) into a globally recognized holiday marketing campaign?

Brand storytelling has increasingly incorporated cultural traditions to create authentic connections with consumers. Many successful brands have woven cultural heritage elements into their narratives, creating memorable campaigns that resonate across generations. This poll tests your knowledge about how specific brands have leveraged traditional cultural practices in their iconic storytelling approaches.

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Coca-Cola, with their polar bear mascots diving into icy water
Pepsi, with their 'Refresh Your Winter' campaign featuring Finnish athletes
Starbucks, with their limited edition 'Nordic Plunge' coffee collection
Red Bull, with their 'Extreme Winter Challenge' featuring ice swimming competitions