Which Broadway production pioneered the first-ever dedicated retail store outside the theater, creating a revolutionary brand extension model that many performing arts organizations now follow?

The performing arts world relies heavily on strategic retail partnerships to enhance audience experiences and create additional revenue streams. From exclusive merchandise to innovative collaborations, these partnerships help theaters, dance companies, and music venues extend their brand beyond the stage. Test your knowledge about a groundbreaking retail partnership that transformed the performing arts merchandise landscape and set new standards for brand storytelling in this creative industry.

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Hamilton (2015)
The Lion King (1997)
Wicked (2003)
Phantom of the Opera (1988)