Which gaming company first introduced a successful virtual mall where players could purchase real-world items using their in-game avatar?

The gaming industry has been pioneering virtual shopping experiences that are transforming retail. From in-game purchases to fully immersive VR shopping malls, gaming platforms are becoming the new frontier for retail innovation. Test your knowledge about how gaming technologies are reshaping the retail landscape and creating new customer experiences in virtual worlds.

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Second Life (Linden Lab) with their Virtual Shopping District in 2006
Roblox with their Virtual Marketplace in 2011
Fortnite with their Digital Shopping Experience in 2019
Minecraft with their Marketplace Portal in 2015