Which celebrity completely transformed their brand positioning from child star to respected business mogul with a retail empire valued at over $1 billion?

Brand positioning isn't just for products—it applies to people too! Many celebrities have strategically repositioned their public personas to capture new audiences or shed outdated images. This poll tests your knowledge of famous personal brand transformations that changed the trajectory of careers and created new market opportunities. Consider how these celebrities identified their unique value proposition and communicated it effectively to their target audience.

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Mary-Kate and Ashley Olsen with The Row and Elizabeth and James fashion lines
Justin Timberlake with William Rast clothing and 901 Tequila
Miley Cyrus with Happy Hippie Foundation and Converse collaborations
Drake with OVO (October's Very Own) clothing and whiskey brands