Which innovative marketing strategy did Radiohead pioneer in 2007 that revolutionized direct-to-fan music sales and challenged traditional retail models?

In the competitive world of music retail, innovative marketing strategies can make or break an artist's success. This trivia question explores one of the most revolutionary digital marketing techniques that transformed how music is sold and promoted. Test your knowledge about the intersection of technology and music marketing that changed how fans discover and support their favorite artists.

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The 'pay-what-you-want' model for their album 'In Rainbows,' allowing fans to decide the value of the music
The first-ever TikTok-exclusive album release with location-based augmented reality experiences
A subscription-based model offering monthly unreleased tracks and exclusive merchandise
The 'listen-to-buy' platform where fans unlocked purchase options after streaming the album a certain number of times