Which brand's storytelling campaign significantly increased global awareness of Día de los Muertos (Day of the Dead) through an animated short film that won multiple awards?

In today's global marketplace, brands increasingly incorporate cultural traditions into their storytelling to create authentic connections with consumers. This approach not only celebrates heritage but can significantly boost brand loyalty when done respectfully. Test your knowledge about how brands have successfully integrated cultural traditions into their marketing narratives and the impact of these storytelling strategies on consumer engagement and brand perception.

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Pixar's 'Coco' promotional campaign
Corona's 'The Day of the Dead Beer Festival'
Nike's 'Calaverita' limited edition sneakers
Taco Bell's 'Remember to Celebrate' advertising