Which major retailer pioneered the 'plant-filled conservatory' store concept in 2018, featuring over 1,000 living plants and a central tree in each location as part of their sustainability rebranding?

Biophilic design—incorporating elements of nature into retail environments—has emerged as a powerful strategy for creating immersive shopping experiences. Major retailers are increasingly adopting natural elements, living walls, and sustainable materials to enhance customer well-being and dwell time. This nature-inspired approach not only reflects growing consumer environmental consciousness but has been proven to affect purchasing behavior and brand perception. Test your knowledge about this fascinating intersection of nature and retail strategy!

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