Which innovative marketing strategy helped Celestron telescopes become a market leader by significantly expanding their customer base beyond traditional astronomy enthusiasts?

The astronomy industry has seen remarkable marketing innovations as companies compete to sell telescopes, star-tracking apps, and observation experiences to both amateur stargazers and serious astronomers. This poll tests your knowledge of how astronomy product marketing has evolved in the digital age, where companies must distinguish themselves in a specialized but growing market.

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Their "Stars in Your Hands" campaign that focused on smartphone-controlled telescopes with integrated social media sharing
Exclusive sponsorship deals with major observatories that prevented competitors from advertising at popular stargazing locations
The industry's first subscription model where customers receive new eyepieces and filters quarterly
Their revolutionary policy of only selling products during astronomical events like meteor showers to create artificial scarcity