Which sports organization first introduced a tiered loyalty program that rewarded fans with exclusive stadium experiences based on digital engagement metrics rather than just purchase history?

Test your knowledge about innovative loyalty programs in the sports industry! Major sports brands and teams have revolutionized how they reward their most dedicated fans through sophisticated loyalty programs. These programs go beyond simple points systems, incorporating everything from exclusive experiences to personalized merchandise. See if you can identify which sports organization pioneered a groundbreaking approach that changed fan engagement forever.

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• Manchester United FC with their 'Red Devils Rewards' program
• The NBA's Golden State Warriors with their 'Dub Club' program
• The NFL's Dallas Cowboys with their 'Star Circle' program
• Nike with their 'Nike Plus' membership program

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