Which major retailer created an immersive in-store experience based on the Norse myth of Yggdrasil (the World Tree) as part of their sustainability rebranding?

Throughout history, mythology and folklore have deeply influenced branding, product development, and retail marketing strategies. Ancient stories continue to shape consumer perceptions and inform brand narratives today. This poll tests your knowledge about a specific retail marketing initiative that leveraged mythological elements to create a groundbreaking customer experience. Can you identify which major retail experience transformation was authentically inspired by ancient folklore?

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IKEA's 'Roots of Tomorrow' concept stores featuring central tree installations with products organized as 'realms' connected by the branches
Whole Foods' 'Nine Worlds Market' layout with departments representing different realms of Norse cosmology
Lush's 'Midgard Collection' featuring store redesigns with hanging gardens and mythological storytelling stations
H&M's 'Nordic Sustainability Path' with interactive digital trees tracking customer eco-friendly purchases