Which retail layout strategy, pioneered by IKEA, forces customers to walk through the entire store along a predetermined path, significantly increasing exposure to merchandise?

Store layouts aren't random—they're carefully engineered to influence shopping behavior and maximize sales. From the strategic placement of essentials to the calculated flow of foot traffic, retailers use psychology and data analytics to design spaces that encourage spending. Test your knowledge about one of retail's most famous and effective layout strategies that has transformed how stores organize their merchandise and guide customer journeys.

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