Which pricing strategy was first widely adopted by major studios in the 1970s that fundamentally changed movie distribution economics?

The film industry has undergone significant changes in how movies are priced and monetized. From the simple flat-rate tickets of early cinema to today's complex premium formats, pricing strategies have evolved dramatically. This poll tests your knowledge of a pivotal pricing innovation that changed how studios and theaters approach film releases and maximize revenue.

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Variable pricing based on seat location (orchestra vs. balcony)
Percentage-based rental fees where studios received a share of box office rather than flat rental fees
Premium pricing for 3D and special format screenings
Subscription-based models allowing unlimited viewing