Which 1982 film featured a groundbreaking product placement that caused a 65% increase in sales for a candy brand, establishing the modern template for product integration in movies?

Product placement has become a multi-billion dollar industry within film and television, seamlessly integrating brands into our favorite entertainment. But this marketing strategy has a fascinating history that dates back further than many realize. Test your knowledge about one of the earliest and most influential product placement campaigns that changed how brands and entertainment collaborate forever.

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• E.T. the Extra-Terrestrial (Reese's Pieces)
• Tootsie (Coca-Cola)
• Rocky III (Nike)
• Blade Runner (Atari)

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