Which retail strategy caused a major shift in amateur astronomy equipment sales in the early 2000s?

The astronomy industry has seen fascinating retail strategies over the years as companies vie to sell telescopes, star maps, and space-themed merchandise to enthusiasts. From specialty stores to online platforms, the marketing of astronomical products reveals interesting patterns about consumer behavior and market trends. Test your knowledge about how astronomy products have been marketed and sold throughout the years!

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The introduction of 'GoTo' computerized telescopes that could automatically find celestial objects, making astronomy more accessible to beginners
The rise of astronomy subscription boxes delivering monthly sky charts and celestial viewing guides
The development of augmented reality star-gazing apps that eliminated the need for physical telescopes
The launch of NASA's direct-to-consumer telescope line that undercut traditional astronomy retailers