Which department store pioneered the concept of elaborate window displays and is credited with creating the first major holiday window displays in the 1870s?

Visual merchandising has transformed how products are displayed in retail environments, turning shopping into an immersive experience. Behind these captivating displays lies a fascinating history of innovation and creative thinking. Test your knowledge about a pivotal moment in retail display history that changed how we shop forever!

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Macy's (New York)
Harrods (London)
Galeries Lafayette (Paris)
Marshall Field's (Chicago)