Which company launched the first modern retail loyalty program in 1981 that became the model for countless others, featuring a tiered rewards structure based on customer spending?

Loyalty programs have transformed how retailers engage with customers, creating lasting relationships beyond single transactions. These programs not only drive repeat business but provide valuable customer data that shapes product development and marketing strategies. Test your knowledge about one of the most influential early loyalty programs that changed retail customer retention forever and set the standard for programs we use today.

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American Airlines (AAdvantage)
Starbucks (Coffee Club)
Walmart (Walmart Rewards)
Macy's (Star Rewards)