Which classic novel's 1991 re-launch included a groundbreaking retail strategy where bookstores were contractually required to display the book in custom-designed window displays that all opened on the exact same day worldwide?

The world of literature has seen many iconic books transformed into powerful retail brands. Publishing houses have developed sophisticated marketing campaigns and product launches that helped certain literary works achieve legendary status. This poll tests your knowledge about the retail branding and product launch strategies that propelled certain classic books to unprecedented commercial success.

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Gabriel García Márquez's 'One Hundred Years of Solitude' (Vintage International Edition)
James Joyce's 'Ulysses' (Random House Corrected Text)
Virginia Woolf's 'To the Lighthouse' (Harvest Books Anniversary Edition)
F. Scott Fitzgerald's 'The Great Gatsby' (Scribner Classics Collection)