Which historical event in the 1920s revolutionized brand storytelling by introducing the concept of 'lifestyle marketing' where products were sold based on aspirational identities rather than just features?

Throughout history, brand storytelling has evolved dramatically to capture consumer attention. From simple product descriptions to elaborate narrative campaigns, the way companies present their products has transformed the retail landscape. This trivia question focuses on a pivotal moment in brand storytelling history that changed how products were marketed forever. Test your knowledge about this significant historical marketing innovation!

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The creation of Burma-Shave's sequential roadside billboards that told stories to passing motorists
Edward Bernays' 'Torches of Freedom' campaign that linked cigarettes to women's liberation
The launch of Macy's Thanksgiving Day Parade as a branded entertainment spectacle
Coca-Cola's introduction of Santa Claus as a brand mascot in their holiday advertisements