Which film studio pioneered the 'day-and-date' merchandise release strategy, launching retail products on the exact same day as the film's theatrical premiere?

Major film studios are constantly innovating their retail strategies to capitalize on beloved franchises and build stronger connections with audiences. From merchandise to immersive experiences, the retail side of entertainment has evolved dramatically over the decades. This trivia question explores a groundbreaking retail innovation that changed how studios approach merchandising for blockbuster films.

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Lucasfilm with 'Star Wars: A New Hope' (1977)
Disney with 'The Little Mermaid' (1989)
Warner Bros. with 'Batman' (1989)
Universal with 'E.T. the Extra-Terrestrial' (1982)