Which Broadway show's marketing campaign first featured the now-iconic half-mask logo that has appeared on merchandise worth over $3.5 billion in worldwide sales?

The performing arts industry has seen some of the most iconic and enduring marketing campaigns in history. Broadway shows, in particular, have pioneered innovative brand positioning strategies that transformed productions into global phenomena. Test your knowledge about one of theater's most successful marketing symbols that helped create a worldwide entertainment empire.

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The Phantom of the Opera
Les Misérables
Cats
Miss Saigon