Which film studio pioneered the modern cinematic universe model as a brand storytelling technique, connecting multiple film franchises within a shared fictional universe?

Major film studios don't just produce movies—they craft intricate brand narratives that captivate audiences and build loyalty. Behind every successful franchise lies a carefully constructed brand story that connects emotionally with viewers and keeps them coming back for more. Test your knowledge about how the biggest names in Hollywood have used brand storytelling to create some of cinema's most enduring franchises!

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Marvel Studios (with the Marvel Cinematic Universe)
Universal Pictures (with their Dark Universe monsters franchise)
Warner Bros. (with the DC Extended Universe)
Lucasfilm (with the Star Wars universe)