Which company launched the first modern points-based loyalty program in 1981 that became the template for many future programs?

Customer loyalty programs have become a cornerstone of modern retail strategy, but they've evolved significantly over the decades. This trivia question tests your knowledge about a groundbreaking moment in loyalty program history that changed how businesses approach customer retention. Do you know which innovation revolutionized the industry and set the template that countless retailers follow today?

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• American Airlines (AAdvantage)
• Starbucks (Starbucks Rewards)
• Holiday Inn (Priority Club)
• American Express (Membership Rewards)

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