Which global brand was the first to officially implement and trademark the 'Phoenix Rebirth Strategy' in 2005 after a major product failure?

In the world of retail and marketing, certain strategies mirror ancient mythological concepts. The 'Phoenix Principle' has become a renowned framework for brand revitalization and customer re-engagement after significant market failures. This approach draws direct inspiration from the mythological creature that rises from its own ashes, creating powerful symbolism for companies seeking dramatic transformation. Test your knowledge about this fascinating intersection of mythology and modern marketing strategy!

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Apple, following their Newton PDA failure
Samsung, after their Galaxy Note 7 battery issues
Nokia, with their Phoenix Customer Loyalty Program
Coca-Cola, after their New Coke market rejection