Which groundbreaking marketing campaign revolutionized attendance at the Imperial War Museum in London by using augmented reality to let visitors 'experience' historical battles?

Throughout history, military museums have employed innovative retail and marketing strategies to preserve and showcase important artifacts while educating the public. These institutions face unique challenges in product design and marketing campaigns to respectfully present historical items of warfare and military service. Test your knowledge about one of the most successful marketing campaigns that transformed a military museum's public engagement and attendance.

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The 'We Were There' campaign that used AR to place visitors alongside soldiers in famous battles
The 'History in Your Hands' campaign that allowed visitors to virtually handle and examine rare weapons
The 'Voices from the Front' campaign that used AR to create holographic veteran testimonials
The 'Battlefield Reimagined' campaign that created interactive map overlays of major conflicts