Which US government agency underwent a major brand repositioning in 2003, changing its name to better reflect its expanded mission after the September 11 attacks?

Government agencies and political organizations understand the importance of brand positioning to connect with citizens and voters. From campaign slogans to agency mottos, the public sector uses strategic positioning to shape perceptions and build trust. Test your knowledge about how governments and political entities have positioned themselves through innovative branding strategies that have defined eras and administrations.

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The Immigration and Naturalization Service (INS) became U.S. Citizenship and Immigration Services (USCIS)
The Customs Service became U.S. Customs and Border Protection (CBP)
The Bureau of Alcohol, Tobacco and Firearms became the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF)
All of these agencies underwent major rebranding as part of the creation of the Department of Homeland Security