Which marketing strategy revolutionized the sports retail industry by focusing on 'everyday athletes' rather than just professional sports stars?

In the competitive world of sports retail, marketing innovations can dramatically change the game. One revolutionary strategy in the last decade created billions in new revenue by shifting how athletic products were marketed to everyday consumers. Test your knowledge of this industry-changing approach that transformed how fitness products are sold globally.

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Nike's 'Just Do It' campaign that positioned athletic wear as lifestyle products for everyone
Under Armour's exclusive focus on professional athlete endorsements to create aspirational branding
Adidas's strategy of limiting production to create artificial scarcity and premium pricing
Puma's approach of designing products exclusively for competitive sports performance metrics