Which presidential campaign was the first to effectively leverage big data analytics and microtargeting in their digital marketing strategy, revolutionizing political outreach?

Digital marketing has revolutionized how political campaigns and government agencies connect with citizens. From targeted advertisements to social media strategies, digital marketing has become essential for modern governance and political success. This trivia tests your knowledge about a groundbreaking digital marketing initiative that changed how governments engage with their constituents.

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Barack Obama's 2012 re-election campaign
Donald Trump's 2016 campaign
Hillary Clinton's 2016 campaign
George W. Bush's 2004 re-election campaign