Which color has been repeatedly shown in retail studies to be the most effective for 'Buy Now' buttons in maximizing conversion rates?

E-commerce platforms invest heavily in optimizing their purchase pathways. The 'Buy Now' button seems simple, but its design, color, placement and wording are backed by extensive consumer psychology research and A/B testing. Companies can see conversion rate differences of up to 20% based on these subtle design choices. Test your knowledge about this critical conversion element that drives billions in online retail revenue.

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