Which Broadway musical's collaboration with MAC Cosmetics in 2011 became the fastest-selling limited-edition makeup collection in the company's history?

The performing arts world, particularly Broadway, has seen fascinating brand collaborations that extend the theatrical experience beyond the stage. These partnerships have created memorable merchandise, special editions, and unique promotional campaigns that connect audiences with shows in innovative ways. Test your knowledge about one of the most successful brand partnerships in Broadway history that revolutionized theatrical merchandising.

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• Wicked
• The Lion King
• The Phantom of the Opera
• Rocky Horror Show

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