Which innovative marketing strategy did the Broadway musical 'Hamilton' pioneer that revolutionized how performing arts productions build audience engagement before opening night?

In the competitive world of performing arts, theaters and production companies employ various marketing strategies to fill seats and create buzz. From digital campaigns to innovative promotions, marketing in the performing arts sector has evolved dramatically in recent years. Test your knowledge about a groundbreaking marketing approach that changed how Broadway shows attract audiences!

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The #Ham4Ham lottery program, offering $10 tickets through sidewalk performances that went viral on social media
Virtual reality theater tours allowing potential audience members to experience seat views before purchasing tickets
The Broadway Blackout campaign, where all advertising was pulled for one month to create artificial scarcity
Subscription-based early access to rehearsal footage, creating a tiered loyalty program for dedicated theater-goers