Which major performing arts organization underwent a controversial rebranding in 2019, replacing its 50-year-old logo with a dynamic, shape-shifting design that changes based on the music being performed?

Theater companies and performing arts organizations have evolved their brand identities over decades, often reflecting changing artistic directions, audience demographics, and cultural shifts. This poll tests your knowledge of product branding in the performing arts industry, specifically focusing on how iconic theater companies have transformed their visual identities to remain relevant while honoring their artistic legacy.

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• The Metropolitan Opera
• London Symphony Orchestra
• Royal Shakespeare Company
• New York City Ballet

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