Which retail innovation in the 1990s dramatically transformed the consumer telescope market and made astronomy more accessible to beginners?

The astronomy retail landscape has evolved dramatically in recent decades. Consumer telescopes have transitioned from specialty items to mainstream products available through various retail channels. This transformation has been shaped by technological advancements, changing consumer preferences, and innovative marketing strategies. Test your knowledge about a significant retail development that revolutionized how amateur astronomers purchase their equipment.

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Celestron's introduction of the 'GoTo' computerized telescope mount system that automatically located celestial objects
Meade's launch of subscription-based telescope rental services through specialty astronomy shops
Orion Telescopes' pioneering direct-to-consumer online sales model with virtual star chart bundles
Bushnell's celebrity endorsement campaign featuring famous astronomers promoting entry-level telescopes in department stores