Which pioneering loyalty program in the performing arts sector first introduced a 'Backstage Pass' system allowing members to attend rehearsals and meet performers?

Many performing arts venues and companies have developed innovative loyalty programs to increase audience retention and enhance the theater experience. These programs often go beyond simple ticket discounts to create meaningful connections with patrons and arts enthusiasts. Test your knowledge about these creative customer engagement strategies in the performing arts industry!

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Lincoln Center's 'Stage Access' program (New York)
Royal Shakespeare Company's 'RSC Key' (UK)
Sydney Opera House's 'Encore Rewards' (Australia)
La Scala's 'Prima Circle' (Italy)