Which outdoor apparel company launched the groundbreaking slogan 'Don't Buy This Jacket' in a 2011 Black Friday campaign to promote sustainable consumption?

Test your knowledge about famous environmental product slogans that helped shape sustainable marketing! Many nature-focused brands have created memorable taglines that connect consumers with their conservation missions. These slogans have played a crucial role in establishing brand identity and communicating environmental values. This trivia question explores one iconic slogan that transformed how a major company positioned itself in relation to the natural world.

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Patagonia
The North Face
REI
Columbia Sportswear