Which wildlife conservation organization pioneered the 'adoption' marketing model in the 1970s, allowing donors to symbolically adopt endangered animals?

The world of animal conservation has seen some revolutionary marketing campaigns that changed public perception and drove action. These campaigns didn't just raise awareness—they transformed how people interact with wildlife causes, created new funding models, and established enduring symbols for conservation. Test your knowledge about one of the most innovative conservation marketing successes that reshaped an entire sector's approach to public engagement.

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World Wildlife Fund (WWF)
The Nature Conservancy
Greenpeace
Conservation International