Which athletic footwear launch strategy first established the concept of creating artificial scarcity through limited releases that is now standard practice in the industry?

The sports footwear market is highly competitive, with brands constantly launching new products to capture market share. Major athletic brands carefully time their product launches to maximize visibility and sales. This poll tests your knowledge about one of the most successful product launch strategies in sports retail history that changed how athletic footwear is marketed to consumers.

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Nike's Air Jordan 'Retro' release program, beginning in 1994
Adidas' Yeezy collection with Kanye West, starting in 2015
Under Armour's Stephen Curry signature line launched in 2013
Puma's collaboration with Rihanna's Fenty line in 2016