Which marketing technique was notably used during the James Webb Space Telescope launch that helped it achieve unprecedented public engagement?

The astronomy industry has seen some remarkable product launches that captured public imagination. One particular space telescope launch was accompanied by a marketing campaign that broke records for public engagement in a scientific project. Test your knowledge about this intersection of astronomy and product marketing strategy!

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Time-lapse deployment videos shared across social platforms with real-time commentary from scientists
Celebrity endorsements from Hollywood stars who portrayed astronomers in popular films
Limited edition telescope-themed merchandise with augmented reality features
Interactive billboards in major cities that displayed live feed from telescope testing