Which architectural firm dramatically repositioned its brand in 2016 with a new visual identity featuring a bold red color scheme and the tagline 'Design to Better the World'?

Test your knowledge about how architectural firms have evolved their brand positioning in the digital age. Many prominent architecture firms have undergone significant rebranding efforts to better position themselves in an increasingly competitive and global marketplace. Their brand colors, logos, and messaging often reflect their design philosophy and the types of projects they pursue. How well do you know these strategic shifts in architectural branding?

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Foster + Partners
Gensler
Zaha Hadid Architects
BIG (Bjarke Ingels Group)