In retail store design, what is the 'Decompression Zone' and why is it significant for retailers?

Store layouts are carefully engineered to influence shopping behavior and maximize sales. From strategic product placement to calculated traffic flow patterns, retail spaces are designed with consumer psychology in mind. This poll tests your knowledge about a fascinating retail layout technique that has been proven to impact purchasing decisions. Can you identify the correct retail strategy from among these plausible options?

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The area where clearance items are placed to decompress inventory pressure and create space for new merchandise
The 5-15 foot space just inside the entrance where shoppers adjust to the environment and typically don't notice merchandise or signage
The checkout area designed to relieve customer stress with impulse items and entertainment options while waiting in line
The space between high-demand product sections that allows shoppers to mentally 'decompress' before making their next purchase decision