Which company saw a 4% market share increase within one year after introducing its now-iconic mascot in 1955, demonstrating one of the most successful mascot ROI cases in retail history?

Brand mascots have been powerful tools in retail marketing for decades, creating memorable personalities that consumers connect with and remember. From friendly animals to quirky characters, these mascots can significantly boost brand recognition and customer loyalty. But how well do you know the business strategy behind these beloved brand representatives? Test your knowledge about the economic impact and strategic use of brand mascots in retail marketing.

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McDonald's (Ronald McDonald)
Pillsbury (Pillsbury Doughboy)
Kellogg's (Tony the Tiger)
Michelin (Michelin Man)