Which retailer famously created the "Pop-Up Shipping Container Stores" campaign that used GPS coordinates as store addresses in remote geographical locations to promote adventure gear?

In today's competitive retail landscape, geography plays a crucial role in marketing strategies. From location-based mobile promotions to regional product offerings, successful retailers are leveraging geographical data in innovative ways to connect with customers. This trivia question explores one of the most groundbreaking geographical marketing campaigns that changed how retailers think about place-based targeting. Test your knowledge about how geography and retail marketing intersect in this global brand success story!

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REI (Recreational Equipment, Inc.)
The North Face
Patagonia
Columbia Sportswear