In what groundbreaking way did Ben & Jerry's change corporate structure in the food industry when it was sold to Unilever in 2000?
Ben & Jerry's is known worldwide for its unique flavors and social activism. But beyond their delicious ice cream, the company pioneered several business practices that transformed the food industry. This poll tests your knowledge about a pivotal moment in Ben & Jerry's corporate history that changed how many food companies approach social responsibility and ethical business practices.
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- It established the first independent Social Mission Board that could veto corporate decisions contradicting the company's social mission
- It required that 75% of ingredients be sourced from local farmers within 50 miles of production facilities
- It mandated that 50% of annual profits be donated to environmental causes worldwide
- It established the first employee-owned subsidiary within a major corporation, giving workers 30% ownership stake
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