Which celebrity collaboration helped revitalize Puma's brand in 2014-2015, resulting in a 16.4% increase in sales and repositioning the company as a fashion-forward athletic brand?

Celebrity brand partnerships have become a cornerstone of modern marketing strategy. When famous personalities lend their image and influence to products, they can transform brand perception overnight. These collaborations often lead to limited edition merchandise, special collections, or entire product lines that leverage the celebrity's unique appeal. How well do you know the impact and strategy behind these powerful partnerships that bridge the worlds of entertainment and retail?

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Rihanna's Fenty x Puma collection
Kanye West's Yeezy line
Selena Gomez's Puma endorsement
The Weeknd's XO Collection