Which gaming company first popularized the 'battle pass' monetization model that has now become standard across many free-to-play games?

The pricing strategies in the gaming industry have evolved dramatically over the decades. From the traditional one-time purchase model to today's complex ecosystem of free-to-play, microtransactions, subscriptions, and season passes, companies have innovated to maximize revenue while balancing player satisfaction. This trivia question focuses on a pivotal pricing innovation that changed how games are monetized in the modern era.

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