Which gaming company first introduced a successful virtual marketplace where players could purchase digital clothing and accessories for their avatars using real currency, revolutionizing in-game retail?

The gaming industry has pioneered innovative retail strategies that blur the lines between virtual and physical commerce. From in-game purchases to virtual storefronts, gaming companies have created new retail models that are now being adopted across industries. Test your knowledge about how gaming and virtual worlds are transforming retail innovations and consumer psychology in this challenging trivia question!

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Linden Lab (Second Life)
Epic Games (Fortnite)
Roblox Corporation
Sony Online Entertainment (EverQuest)